RECAP 2024 – OTTAVA PARTE
Culture has become characterized by an emergent phenomenon we are calling hyper-optimization: the point at which culture is so optimized for consumption that the very lifeblood of culture—creativity—ironically becomes a waste product in the process of cultural production. Hyper-optimization represents the macro-structure of culture today, organized with the primary intent of accelerating the speed of consumption. In order to accomplish this, hyper-optimization seeks to remove all sources of friction—from radical experimentation to subcultural formation to active debate—from our systems of cultural production. Friction defined in this sense can be broad: it refers to any force that slows down the speed of cultural production.
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